![]() You can start from scratch or use a template. Open up Google Forms and create a new form. Since Google Forms is a separate system from your site builder, any changes you make will automatically apply to your embedded form, and the responses you receive will all get funneled back into Google Forms’ Responses tab. Here’s how to build out your form in Google Forms, design its appearance, and then embed it into your site wherever it’s needed. Google also has high standards for user security, so its forms are secure, private, and encrypted. That means your visitors can use it on any device, including smartphones, and the form will still be functional and retain the same design aesthetic. This allows you to get more nuanced or complex information.Ī Google Form is also automatically responsive, even when embedded. You can add custom logic so that users are presented with different fields based on their previous responses. The forms are easy to create and extremely customizable, both in format and field options. Google Forms is free to use (though you can get a paid Google Workspaces plan if you need more storage space). You can then use Google’s tools to analyze or compile all the responses. However, unlike built-in forms, a Google Form can be created without an attached website and then shared elsewhere on the web, allowing you to collect information from multiple sources. Some website-building platforms have their own built-in form-building capabilities - you can learn more about Webflow’s in this video. Google Forms has some distinct advantages over other form types. A form might help someone select the perfect fit for a pair of jeans or the right type of mattress for their sleeping style. You can add one to your site simply to delight visitors, or you can add a quiz that helps users find the perfect product type for their needs. This way, you can use surveys to understand your customers’ needs and preferences better. Custom logic lets you refine the information you’re gathering from each user, so they are given different questions based on previous responses. ![]() SurveysĮmbed a survey into your site to gather customer feedback. If you’re offering a limited-availability product, users can register for pre-sale. If you’re holding an online or in-person event, users can register to attend. You can use a form to register visitors for website accounts or give them access to events. Adding a contact form means visitors stay on your site instead of moving to a second platform to email you, reducing bounce rates. You can add a contact form to your website, giving visitors a way to provide you with feedback or ask a question about your business. With a lead-generating form, visitors give you their contact information, giving you the opportunity to turn a website visit into a sales conversion later on. They can also get access to content upgrades like webinars, ebooks, and white papers. Visitors can sign up for newsletters or promotional downloads. Lead generationĮmbed a form into your website to capture leads. Embedding a form into the pages of your website looks more professional than giving an outside link, and it keeps visitors on your website instead of sending them elsewhere. ![]() The benefits of embedding forms in your websiteįorms have many useful functions. By embedding Google Forms into your webpages, you can make your site more useful. ![]() Google Forms is a simple tool with powerful features and many use cases for all sorts of websites. Forms let you gather customer information and allow customers to interact with your business in more direct ways. Adding a basic form to your website enables communication to flow both ways between you and your customers. ![]()
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